Media Measurement


Blog Survey

Fake Facts

“Fake news”, according to Wikipedia, is “written and published with the intent to mislead in order to gain financially or politically, often with sensationalist, exaggerated or patently false headlines that grab attention.”
Tech Tracker Publication

Technology Tracker Q1 2017

Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

[EVENT] Global Business Influencers Asia Launch - Singapore

Global Business Influencers: Who They Are & Why You Should Care. Presentation of the new Ipsos Global Business Influencers survey which reaches senior business leaders in Asia and the rest of the world.

[EVENT] Global Business Influencers Asia Launch - Hong Kong

Global Business Influencers: Who They Are & Why You Should Care. Presentation of the new Ipsos Global Business Influencers survey which reaches senior business leaders in Asia and the rest of the world.

[EVENT] Global Business Influencers USA Launch

Global Business Influencers: Who They Are & Why You Should Care. Presentation of the new Ipsos Global Business Influencers survey which reaches senior business leaders in USA and the rest of the world.

[EVENT] Global Business Influencers Europe Launch

Global Business Influencers: Who They Are & Why You Should Care. Presentation of the new Ipsos Global Business Influencers survey which reaches senior business leaders in Europe and the rest of the world.
Audience Measurement Publication

Audience Measurement in the Data Age

In this paper, we outline ten predictions for the future of audience measurement. It is an important area of expertise for Ipsos. We measure the audiences to media content in more than 70 countries. This includes those accessing this content via both traditional and digital means.
Consumers Publication

African Youth: Who Is The Young African Consumer?

Africa has the world’s youngest population. Young people account for 60% of the continent’s population. More specifically, there are 220 million young people aged 15-24 in Africa. According to a UNESCO forecast, there will be 350 million in 2030.