Media Measurement


Media Publication

Campaign Effectiveness Ignited

Unlocking cross-media synergy with TV and social media
Media Measurement Publication

MediaCell: the future of cross-media measurement

MediaCell is a versatile solution with a number of potential applications.
Audience Measurement Publication

Keeping the show on the road

How to adapt audience measurement methods in times of crisis.
Media Webinar

[WEBINAR] American Family Media Experiences 2020

This month we're previewing some of the insights our newest survey revealed: American families are exposed to more and more media choices to build their family lives around. View our on demand webinar featuring new data and evolving trends in the American family’s media experience.
Tech Tracker Publication

79% of Voice Activated Speaker Owners Have an Amazon Echo

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Tech Tracker Publication

Over half of GB adults now own a tablet

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

Subscription Video on Demand Trends in MENA

Ipsos in MENA is launching its fourth wave of the SVOD survey.
Tech Tracker Publication

Technology Tracker Q3 2018 in GB

8 in 10 GB adults own a smartphone. Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Media Event

[EVENT] Media, Marketing & Disruption

October 24 - Ipsos is delighted to be speaking at an exclusive presentation hosted by thinktv and featuring New York Times bestselling author, Ken Auletta, who will share insights from his latest book, Frenemies: The Epic Disruption of the Ad Business (and everything else).