Online Research

The decision to move from offline to online research should not be “if”, but when.

Ipsos in China has conducted a short online survey to understand the impact of Chinese consumer’s purchase intention of new cars under the impact of Covid-19.

Most marketers are talking about reaching the right customer, at the right time, at the right place with the right message. But how are you going to do that if you don’t understand how they think?

Half see the virus as a threat to the world and a majority in all countries believe that it will take several months or longer to contain.

Nearly nine in ten in each of the eight countries have heard a great deal or at least fair amount about the Coronavirus.

A poll of 8 countries shows strong support for actions including travel bans and quarantines to control the virus.

Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.

Youth perceptions on their education and their future.

As part of Ipsos’ ongoing commitment to deliver fast, high-quality data while bringing the best of science, technology and know-how to its clients, Ipsos today announces the expansion of its self-service research platform, Ipsos.Digital, to 11 new countries, bringing clients a fast and simplified access to global research capabilities and insights.