Online Shopping

Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.

This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.

Black Friday marks the last mile of 2021 – and the "official" start of the Christmas season. (Sh)elves have been dressed in holiday costumes for weeks, and gift-givers have been hard at work preparing for end-of-year celebrations. Now, just one month ahead of Christmas, we wanted to find out what’s topping 2021 wish lists and how shoppers are progressing.

Optimising the eCommerce Experience

Product subscriptions have gained a new relevance during the pandemic, but will this behaviour stick in a post COVID-19 world?

Riding the ups and downs of today’s omnichannel shopper landscape.

Something is missing from the online buying experience. Here's what brick-and-mortar stores can learn from unhappy shoppers.

Online shopping insights from Synthesio social data & Ipsos online communities.

Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.