Parents

The Ipsos Global Commons Survey studied the qualities and values people consider important to develop in children, rather than the practical foundations of upbringing. This insights will allow brands not only to communicate with their parent audience at a higher level, but they will also get an idea of the attitudes that influence the behavioral profile of young generations.

Fascinating insights in the latest in-depth analysis of Russian society, markets and people by our local Ipsos team.

Fascinating insights in the latest in-depth analysis of Russian society, markets and people by our local Ipsos team.

A change in lifestages prompts a change in product and brand choice. But what does this looks like amongst the aspiring middle class?

A new 28 country study by Ipsos finds that one in five people (18%) believe the period from the start of pregnancy to age 5 is the most important period of a child and young person’s life for health and happiness in adulthood. The highest proportion of people say all periods are equally important (35%).
This is the first time that a global comparative survey looking at perceptions of the early years in different countries has taken place and builds off the work Ipsos conducted in the UK for The Royal Foundation in 2019 /2020.

A new study across 28 Countries by Ipsos finds that 8 in 10 Parents of 0-17 Year olds feel judged for the behaviour of their children

The No. 1 thing people feel worse off than their parents about is retirement.

Ipsos 2019 SEA Syndicated Research Series. Ipsos’ Parenting Decoded 2019 brings unparalleled reach and understanding to the incredible diversity of parenting needs, values and beliefs across key markets in South-East Asia.  

This paper uncovers the emerging behaviours and core motivations of Asian mothers in 2019 and how they are coping with the complexities of parenting.