Positioning

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?

Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.

Manufacturers essentially determine their sales volume and success in a given market through the distribution channels they choose to sell products and services to clients. Many foreign companies operating in emerging markets, however, seem to lack basic knowledge about designing efficient distribution channels for these very specific markets, which limits their commercial potential.