Public Health

Unravelling the Complexities of Rare Diseases: A Market Research Perspective

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue

Experts in small patient populations with high unmet needs

Four years after the WHO first declared a global health emergency we look at how views on everything from inflation to mental health have changed since 2020.

There is a growing belief among the public that private corporations should also take responsibility for environmental, social, and governance (ESG) issues; these factors are no longer solely the responsibility of the public and governments. While certain business sectors are perceived as having a heightened obligation to diminish their environmental footprint (particularly energy companies, automobile manufacturers, airlines, and public transport providers), no industry can evade the necessity to act responsibly.

A new government in Poland brings opportunities for change.

Switzerland’s “Magic Formula” ensures political stability in 2024 and beyond.

2023 proves a calmer year than many recent ones, but there are signs the peace may not continue.

Ipsos has launched three new syndicated studies to monitor and anticipate changes in the rapidly evolving landscape of obesity treatment.