Quality of Life


Mobility Survey

Global Divide on Social Mobility

Ipsos' survey for the World Economic Forum shows widespread enthusiasm about the future in emerging markets contrasting with rampant pessimism in mature economies.

The fall of the Berlin Wall

Global Advisor survey about people’s current perception of the impact the Fall of the Iron Curtain has had.
Social Listening Publication

Life in Metropolitan and Regional Australia in 2018

The Understanding liveability across Metropolitan and Regional Australia reports are drawn from the Ipsos Life in Australia project – the nation’s largest annual study of community values and liveability.
Happiness Survey

What makes you most happy? It’s not what you may spend most time on

Social media ranks the lowest out of 29 sources of happiness globally.
Demographic change Publication

Squeezed in the middle in super-ageing Japan

A briefing on how the world’s premier ageing society feels about growing older in Japan.
Quality of Life Publication

The Future of ageing

Global study finds high levels of concern about ageing and paints a negative picture for later life.
Middle-class Publication

African Lions: Who are Africa’s rising middle class?

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
Housing Publication

Scottish Household Survey Annual Report 2016

The latest annual report of the Scottish Household Survey has just been published by the Scottish Government.
Middle-class Publication

African Lions: the Urban Middle Class

UCT Unilever Institute of Strategic Marketing has partnered with Ipsos to uncover a mass of information about a market that makes up more than 100 million people in Sub-Saharan Africa – the Urban Middle Class.