Reputation

Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …

September 26 - Each year, the Ipsos Global Corporate Reputation practice conducts interviews with over 150 leading communications and reputation executives globally to understand the trends, issues and concerns facing today’s reputation practitioners.

September 23 - Each year, our Global Corporate Reputation practice conducts interviews with over 150 leading communications and reputation executives globally to understand the trends, issues and concerns facing today’s reputation practitioners.

On May 7, please join Ipsos for an exclusive breakfast presentation about the state of reputation in Canada – how companies are performing now, the impact of the current social and economic context on trust, and how your stakeholder’s future hopes and expectations will influence your reputation in the years to come.

Our latest analysis of corporate reputation management across the world assesses when reputation turbulence becomes a crisis; managing global-v-local reputations; the spread of 'techlash'; the role of the CEO in external communications; as well as how Council members view trust in business; the use of social media in corporate communications; the importance of purpose and CSR; and the role of employees in building reputation strength.

Communicators have to be selective about the frequency and nature of the top executive’s participation, balancing the benefits and risks of bringing a powerful voice into the conversation.

Which industries are facing the greatest reputation challenges at the moment?

How can businesses respond to the reputational challenges of technological change – including privacy, data leaks, advertising practices, and AI and automation?

Local relevance is climbing the corporate agenda for global businesses and reputation management has a vital role to play in getting the global versus local balance right.