Reputation


Reputation Publication

Shared values

Is society so polarised at the moment that companies need to pick a side in order to thrive?
Social Media Publication

Social ranking

Is social media a distraction from more worthwhile communications channels?
Employee Engagement Publication

Authoritative voices

Are a company’s employees its most important spokespeople?
Reputation Publication

The business of trust

Is trust in companies at an all-time low?
Shopper Publication

Black Friday: Shifting its Centre of Gravity

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
Reputation Publication

Unlocking the value of reputation

Looking to make your company run more effectively and efficiently? Management teams around the world face a variety of complex business situations daily. A great place to start boosting your business is by leveraging the power of your reputation. Our research across 31 countries shows conclusive proof of the relationship between a good reputation and better business efficiency.
Reputation Publication

The link between trust, reputation and benefit of the doubt

Building trust builds reputation. A good reputation builds benefit of the doubt, and ensures your voice is heard in a crisis.
Reputation Publication

How reputation and trust affect purchase decisions and marketing efficiency

How does reputation influence purchase decisions?
Digital Publication

Building digital advocacy

Consumers are looking for information about you online.