Reputation

In a world of information overload, communications leaders must be able to separate the signal from the noise in order to defend their companies when it matters most.

Reputation Council members across the world face a range of business challenges – but what are the biggest issues that keep them awake at night?

Is society so polarised at the moment that companies need to pick a side in order to thrive?

Is social media a distraction from more worthwhile communications channels?

Are a company’s employees its most important spokespeople?

Is trust in companies at an all-time low?

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?

Looking to make your company run more effectively and efficiently? Management teams around the world face a variety of complex business situations daily. A great place to start boosting your business is by leveraging the power of your reputation. Our research across 31 countries shows conclusive proof of the relationship between a good reputation and better business efficiency.

Building trust builds reputation. A good reputation builds benefit of the doubt, and ensures your voice is heard in a crisis.