Social Listening

Ipsos Answers Esomar’s Questions to help online research buyers
Online Research Publication

Ipsos Answers Esomar’s Questions to help online research buyers

The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
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Healthcare Survey

Healthcare Social Intelligence

Unprompted insights to complete your brand story
Ipsos | Synthesio | Social Listening | social data | Sport
Social Listening Publication

How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'

A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
Ipsos | Synthesio | Generation Z
Generation Z Publication

Exploring the nuances: How Gen Z females in the USA and Europe differ in behaviors and values

A deep dive into digital behavioral data reveals Gen Z differences around the globe.
Ipsos | Synthesio | social listening
Social Listening Publication

New research: decoding internet fashion aesthetics

Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram
Ipsos | Synthesio |Health
Social Listening Publication

Social media users’ 2023 resolutions: health and finances first

New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
Ipsos | Social Intelligence | Consumers | Myths
Artificial Intelligence (AI) Publication

The myths and realities of social intelligence and analytics

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
Ipsos | synthesio | holiday shopping | black friday
Consumers Survey

Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
The patient & caregiver experience of living with Alzheimer’s Disease
Healthcare Publication

The patient & caregiver experience of living with Alzheimer’s disease

The Untenable Journey
Ipsos | Synthesio | Social Listening
Social Media Publication

Why Brands Need Social Insight Beyond Mainstream Social Media

Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.

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