Social Listening

The Untenable Journey

Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.

As competition among universities rises, many are turning to social listening to attract students and grow their brands.

Americans were excited for the Super Bowl LVI (and its ads) again this year.

Social insights have become a critical component of understanding patients, HCPs, and caregivers – and a key input into developing products and services that meet their needs.

Black Friday marks the last mile of 2021 – and the "official" start of the Christmas season. (Sh)elves have been dressed in holiday costumes for weeks, and gift-givers have been hard at work preparing for end-of-year celebrations. Now, just one month ahead of Christmas, we wanted to find out what’s topping 2021 wish lists and how shoppers are progressing.

Understanding consumer preferences and behaviors is the backbone of all good go-to-market, brand, and innovation strategies. It’s the foundation for attracting and retaining customers, and delivering experiences and products that exceed expectations – especially important now that empowered consumers have more choices, greater knowledge, and higher demands. But today’s pace of change and the explosion of digital channels have made it difficult for marketing and insights pros to keep up.

Learn how to create a successful social listening strategy in 5 steps.

Unlocking consumer insights requires the right mix of data sourcing, data science, and data experts.