Social Media


Politics Survey

Know the New America & Beyond: June 2026

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world
Advertising Publication

From Overwhelm to Opportunity

Five steps to scale social creative impact, not just volume.
Ipsos Update Publication

Ipsos Update – November 2025

Healthcare, Indulgence, Risk … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Short-Form Social Misfits

The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts

Putting the 'social' back into social media

How do brands make their social media spend work harder?
Education Survey

Majorities in all countries now support banning under-14s from using social media

Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.
Social Media Publication

Short-Form Social Misfits

The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
Social Media Publication

Decoding Misinformation: Why we fall for fake news

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
Brands Publication

Brands & Digital: So What’s in it for Me?

Indonesia has a rapidly growing digital economy, with a large and active social media user base. Consumers are increasingly discerning and price-conscious, seeking value and entertainment. Brands must adapt their marketing strategies to engage these consumers by offering affordability, empathy, and engaging content across digital platforms.