Social Media

In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.

A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities

In the context of increased regulation and tightened content moderation, the social media sector sees the first rise in trustworthiness since its inclusion in the Ipsos Trustworthiness Monitor.

A study on how TikTok users perceive culture in Europe and the role the platform plays.

Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram

Online users want better control over how their personal data is collected, used and sold.

The word “beauty” has been redefined frequently over the years. Society has always held an ideal of beauty that, in the West, is based on a Eurocentric image, synonymous with status, power and perfection.

Social data reveals what’s holding consumers back from embracing crypto