Society

Trend Obs is an international observatory for emerging dynamics that compiles ongoing changes in lifestyles and consumption around the world. Each year, Ipsos surveys trend setters* in several countries and this year’s countries are Brazil, the United States, France, the UK, Italy and China. The observatory provides brands with keys to understanding the society of the future and helps them to position themselves better within that society.

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.

Beauty and self-care have become a daily necessity in South Korea, this article finds six trends in the current market.

Having a meaningful job ranked 13th out of 29 sources of happiness in a global survey.

Ipsos Flair goes to Ivory Coast for the first time and finds a country which is rapidly going digital and a society of class extremes.

Three in five people across 29 countries say eating well is more important than being thin.

The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.

The Understanding liveability across Metropolitan and Regional Australia reports are drawn from the Ipsos Life in Australia project – the nation’s largest annual study of community values and liveability.

New Ipsos Global Trustworthiness Index shows that 6 in 10 globally rate scientists as trustworthy followed by doctors and then teachers.