Society


Society Publication

The Departure Lounge - public attitudes to death and dying in Great Britain

Death may be certain, but our attitudes towards it are changing. How might we want to die in the 2020s?
Millennials Survey

Millennials are against use of nuclear weapons in any circumstances

International Committee of the Red Cross (ICRC) survey carried out by Ipsos in Switzerland asked 16,000 millennials in 16 countries on their views on war.
Society Webinar

[WEBINAR] Key Predictions, Perceptions & Expectations

Join our free webinars on 19 or 20 February to find out what citizens of Hong Kong and the world thought of 2019, what they expect will happen this year and which (mis)perceptions people still hold about their own populations in 2020.
Society Publication

The Ipsos Almanac 2019

Welcome to the Ipsos 2019 Almanac - a look at what our research has told us about the state of Britain in another year of Brexit and a general election.
Generation Z Publication

Spilling the Tea on Gen Z in MENA

Understanding MENA's youth in a connected world.
Trends & Prospective Publication

Trend Obs 2020 - Welcome to the worrying twenties

Trend Obs is an international observatory for emerging dynamics that compiles ongoing changes in lifestyles and consumption around the world. Each year, Ipsos surveys trend setters* in several countries and this year’s countries are Brazil, the United States, France, the UK, Italy and China. The observatory provides brands with keys to understanding the society of the future and helps them to position themselves better within that society.
Ipsos Update Publication

Ipsos Update - December 2019

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.
Flair Publication

Life in a lookist society: Beauty and self-care in South Korea

Beauty and self-care have become a daily necessity in South Korea, this article finds six trends in the current market.
Happiness Survey

Does work make you happy? Not so much if you're in developed world

Having a meaningful job ranked 13th out of 29 sources of happiness in a global survey.