From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
Ipsos is proud to once again support the Investing in ASEAN guide produced by Allurentis in conjunction with the Association of Southeast Asian Nations. The guide contains some informative articles about industry challenges and developments in ASEAN.
As the ASEAN bloc continues to grow and move towards greater economic integration, Ipsos has written a series of publications that are focused on Go to Market strategy in Southeast Asia.
Manufacturers essentially determine their sales volume and success in a given market through the distribution channels they choose to sell products and services to clients. Many foreign companies operating in emerging markets, however, seem to lack basic knowledge about designing efficient distribution channels for these very specific markets, which limits their commercial potential.
