User Experience

This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.

Optimising the eCommerce Experience

Please join our panel of Ipsos global UX experts and local leaders to learn more. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.

On March 10, join us to hear Ipsos present in both the “Medical and Drug-Delivery Device” and “Digital Health” tracks. One presentation is in collaboration with our AbbVie clients, and an another is in partnership with Chareen Lim from the Healthcare service line. Don’t miss out!

This thought piece explores 'hacks' and how consumers can help develop new product innovations.

October 28 - Ipsos is delighted to have three papers approved for presentation at the 63rd International Annual Meeting of the Human Factors and Ergonomics Society.

May 15 - As organizations across a wide spectrum of industries begin to adopt conversational interfaces (CUIs) such as chatbots to interface with customers online and manage questions in real time, ensuring a smooth user experience is the only path to success.

The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.

Ad blockers have become an increasing worry for online publishers with their ease of access and growth in popularity. The discussion around how best to deal with the challenges publishers face remains an ongoing one. But what is it about online advertising in the first place that makes people want to take active steps to avoid it?