This thought piece explores how consumers at the leading edge of categories often develop solutions to meet their needs and how we can use AI-driven techniques to find true innovation.
Ever changing markets and category disruptors make conventional lead-user techniques difficult (not to mention time and resource intensive); therefore, Ipsos partnered with the MIT Innovation Lab to pilot a revolutionary online approach. We sought to understand if the internet AI could be used to help brands identify tomorrow's disruptive ideas before their competitors and new startups.
KEYS: STANDING OUT FROM THE CROWD, Making Your Mark in the Moments That Matter [Webinar recording]
This session sees us explore how we can cut through the noise and ensure the product, service or experience we are offering stands out at those moments that really matter. Our experts will be sharing our latest analysis of how consumers react in different contexts - and reflecting on the implications.