Virtual Reality (VR)


Virtual Reality (VR) Publication

Creating a sense of presence: The power of virtual and augmented reality

Exploring the demand for more immersive experiences as we move into a more digital world.
Social Media Event

[EVENT] Power to you - the Ipsos Event in Zurich

Ipsos powers you at the Kraftwerk on Thursday 17 October 2019, 15:00

[EVENT] Get more out of your product testing

On September 26th, we will share our learnings and inspire you with good cases on how you can improve your speed to market with more agile product testing, without sacrificing quality.
Innovation Event

[EVENT] VIVA TECHNOLOGY 2019

On May 16-18, don't miss VivaTech, the world’s rendezvous for startups and leaders to celebrate innovation. This year again, Ipsos is a partner of the VivaTech fair. It’s a gathering of the world’s brightest minds, talents, and products taking place in Paris. New usages, innovative technical solutions (neuroscience, virtual or augmented reality, artificial intelligence ...) make the business of market research even more exciting. Come and talk to our experts and discover how Ipsos takes up the challenge with its teams and partners - STAND M30!
Virtual Reality (VR) Publication

Virtual Reality: Hype or the Future?

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?

[EVENT] ESOMAR Big Data World

On November 28, join Ipsos’ Narith Panh who will be speaking at this year’s conference examining the world of big data with a multi-dimensional approach: from business to marketing strategy, from technology to innovation, from machine learning to artificial intelligence.
Innovation Survey

Ipsos @ Viva Technology Fair in Paris

The world rendez-vous for game changers.
Economy Survey

The Next Big Trend in Taiwan: Stay-at-Home Economy

Internet technologies have not only formed the online shopping behaviour, but also changed the way people do their work. “Working at home” is a good example of the impact of the Internet.
Ipsos Update Publication

Ipsos Update - April 2017

Welcome to the April edition of Ipsos Update - our monthly selection of research and thinking from Ipsos teams around the world.