The COVID-19 outbreak has been especially devastating to the automotive industry, production and vehicle sales have halted in most countries around the world causing the industry to come to a grinding standstill.
As a result, we have dedicated the first module of our four-wave program to the pandemic consequences on automotive and more specifically on what is the impact of COVID-19 on consumers perceptions with regards to the purchase of a vehicle. It also delivers insights on the changes in modes of transportation amongst the crisis. This will also provide direction on vehicle purchase intention tracked quarterly through 2020. This is one of the additions we’ve made to our global Mobility Navigator we’ll be releasing the first wave of the end of April.
Three additional modules results will follow on a quarterly pace:
- Module 1: Autonomous and Advanced Driver Features, July 2020
- Module 2: Electric Vehicles (Needs & Intentions), Sept 2020
- Module 3: Shared Mobility (Car Sharing & Ride Hailing), Nov 2020
The study is conducted across 11 key countries around the world, with the addition of India this year, to gain a deeper understanding of how vehicle usage and needs have shifted.
[EVENT] Approaches for Impulse and Considered Purchases @ARF NxNE
June 15-19 - The Advertising Research Foundation is hosted a week-long virtual conference featuring experts from brands, creative agencies and academia who will share insights to help marketers influence behavior, build brands and navigate the new normal.