Since its creation in 1997 Affluent Survey Asia Pacific (a.k.a. Affluent Asia) leads as the region’s most comprehensive survey of the upscale affluent market, which accounts for the top 20% by income of the APAC population, covering 11 countries across the region, and is trusted by the most influential media owners and agencies in Asia Pacific.
This year, we will look at the changes experienced by the Hong Kong & Singapore affluent population before and after the start of the COVID-19 pandemic.
Get exclusive access to crucial insights about the Affluent’s shifting investments strategies, attitudes and state of mind over the past year. Get an overview of this year's presentation.
Affluent Survey Asia Pacific is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 13% by income of the population.
Affluent Asia is the only upscale media tracking survey in the region, tracking the ever-changing realities of media audiences and consumption trends for the past 20+ years.
The survey benefited from major updates in order to remain at the forefront of media measurement surveys in APAC and globally. In 2019, the survey has gone through a major revamp exercise which includes expanding geographic coverage, enhancing target audience, harmonizing questionnaire with Affluent Europe, etc. Download the Affluent Asia 2019 launch presentation.