Because Customers Can Be ‘Irrational’: Incorporating Behavioural Science
Because Customers Can Be ‘Irrational’: Incorporating Behavioural Science

[WEBINAR] Because Customers Can Be ‘Irrational’: Incorporating Behavioural Science

27 April 2017 10:30am PT / 1:30pm ET
Webinar

What is Behavioural Science? What are some principles that are commonly applicable in the market research context? How does Ipsos leverage Behavioural Science in designing, analysing, interpreting and activating customer experience research? What role can Behavioural Science play in better understanding emotional dimensions of customer decisions? How can Behavioural Science help you translate research insights into outstanding customer experience strategies and tactics?

Most researchers still have questions about how to effectively apply behavioural science to their programs. At Ipsos, we not only have seasoned experts, but we have a history of helping clients to achieve truly meaningful results.

Join us for complimentary webinar with answers to these questions, and yours!

Download the presentation.

Speakers

  • Eda Cetinok
    Ipsos Loyalty, US
  • Namika Sagara
    Behavioural Science Center, Ipsos in the US