Successful companies support their organisation in developing cognitive empathy for the people they serve. (I feel your pain, understand you better and can do something to help).
Today’s challenge is to stay close so that we better understand the motivations and influence the dimensions that are shaping behaviour now and in the future.
What's the return on empathy, how can you understand people in a better way and how can you better meet their needs?
April Jeffries, Global Ethnography and Immersion, Ipsos UU
Hubert Brossard, Service Line Leader, Ipsos UU, in Switzerland