The Forces of Customer Experience – The science of strong relationships in challenging times is a new whitepaper from Ipsos’ Customer Experience team. Ipsos introduces a revolutionary human-centric CX framework that helps organisations drive stronger relationships through a better understanding of customers’ functional and relational needs. Through extensive R&D, Ipsos has identified strong predictors of emotional attachment and relationship strength – dimensions which have particular relevance to the COVID-19 crisis. Focusing on them will allow brands to refocus customer experience measurement and management to address what truly matters.
Do you truly understand the Forces that are at play in your customers’ minds?
You can now access the webinar recording. Hear from Jean-Francois Damais, CX Chief Research Officer, and author of our new paper, The Forces of Customer Experience – The science of strong relationships in challenging times’.
For more information on the paper, please email Jean-Francois Damais
Jean-François Damais, Global Chief Research Officer, Customer Experience