This webinar is the third in our new Ipsos series, dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.
Our focus is on bringing together new perspectives, based on real-life experiences and insights grounded in research.
Alongside our regular round-up of the latest Ipsos research, each episode takes a particular theme, with a view to exploring it from different angles.
For this next session, we take a ride on the retail rollercoaster. Recent months have seen shoppers, retailers and brands having to adapt to an unprecedented set of twists and turns, and this year’s seasonal shopping season will be like no other. What happens next?
On the agenda:
- The mood out there: reflections on what the latest public opinion data is telling us, including a look inside Ipsos’ new Global Trends report
- A ride on the roller coaster: a tour of the changes we’re now seeing, including a look at the “covid cohort” of new on-line shoppers
- Shoppers re-wired: we will examine how neuroscience can help understand the latest retail experiences and explore what can be done to enhance it
Jennifer Hubber, Chief Client Officer, Head of Ipsos Global Client Organisation
Simon Atkinson, Chief Knowledge Officer
Alison Chaltas, Global President, Path to Purchase, Matket Strategy and Understanding, US
Manuel Garcia-Garcia, PhD, Global Lead Neuroscience, Global Science Organization
Geeta Lobo, Social Intelligence Analytics, India
KEYS: STANDING OUT FROM THE CROWD, Making Your Mark in the Moments That Matter [Webinar recording]
This session sees us explore how we can cut through the noise and ensure the product, service or experience we are offering stands out at those moments that really matter. Our experts will be sharing our latest analysis of how consumers react in different contexts - and reflecting on the implications.