Recognising that clients need faster and more agile shopper marketing tools to successfully compete in today’s omnichannel world, Ipsos has launched a suite of virtual shopper solutions to better understand how shoppers make decisions, improve navigation, and optimise retail conditions and package designs.
View our on demand webinar to see the unique capabilities of Ipsos' Simstore in action. You will be impressed by its realistic, highly accurate scenario testing, including 2D shelf views, 360° store views and e-commerce views. Our clients are already using it to address their most pressing business questions related to today’s ‘phygital’ shopper environment. Ideal for assessing package designs in the context of a realistic shelf and e-commerce, as it is for evaluating and optimising shopper marketing and category management, Simstore’s realistic re-creations of the normal shopping environment takes research to the next level.