Clients are seeking ways to get closer to the true consumer reactions in a world where consumers are inundated with requests to evaluate products and services. Therefore, typical challenges our clients face in product testing are high overclaim and lack of discrimination between products and services. The integration of biometric and self-reported responses on products, has been proven to overcome some of these challenges, providing business insights on how to optimize the design of products and services for a better market performance.
Join us on September 20th at RD Design Thinking in Berlin to learn how biometry integrated with explicit measurement can provide a total understanding of the consumers’ feedback on product design.
Manuel Garcia-Garcia, PhD, Global Lead of Neuroscience
Dr. Nikolai Reynolds, Global Head of Product Testing