Geo-triggering
Definition: A location based service that will automatically trigger a survey (or any other event) when a smartphone enters, exits or dwells at a pre-determined location(s).
This technology relies upon the creation of geo-fences and the availability of GPS signal. In programming the triggers, it needs to be specified when the action needs to take place: upon entry into the geo-fence, after a certain dwell-time, upon exit or after exit (with a determined delay).
Ipsos research Apps allow us to geo-trigger.
