The HoReCa sector has seen huge shifts to its business because of coronavirus as lockdowns globally dramatically reduced demand in out-of-home (OOH) occasions.
Prior to coronavirus OOH channels accounted for 33% of all food and beverage sales in the most affluent markets.
The impact of lockdown on OOH’s volume share was immediate, with occasions also seeing a dramatic change. Ipsos data shows that, in the second half of March, consumers shifted the majority of alcohol consumption to previously untypical occasions: My Home +35% (vs. Restaurant -75%), Alone +32% (vs. Groups 5+ -43%), Watching TV (Non-Sports) +53% (vs. Party -67%).
The challenge now is that as consumers are unlikely to go back pre-outbreak levels of HoReCa, and we see the rise of new trends, such as the emergence of the “home chef”, how do brands respond to this.
In this paper we look at what the future may look like for HoReCa and the opportunities this may offer.
Web Session: Looking beyond automotive – emotional branding in other sectors
Without doubt, the COVID-19 crisis has shown that consumers’ purchase behaviour is changing. In these uncertain times, customers and consumers are more than ever looking for reliable and trustworthy brands. In our web session, we will explore how we can learn from other industries to support the automotive sector in building and maintaining strong brands in times of crisis.
Web-Seminar: How to win consumers over through health benefits in the yogurt category
Today it is challenging to understand consumer behaviors and drivers when it comes to their buying habits and needs. That is why DuPont Nutrition & Biosciences partnered with IPSOS to conduct qualitative consumer research to understand better the consumer drivers for choosing yogurts with additional health benefits, the ingredients that relate to these health benefits and how consumers relate to them. In this web seminar we will take you through some of the results of this study and introduce you to some new concepts and ideas to be able to answer the consumer demand for additional health benefits in yogurts.