[Webinar] How a powerful combination of HI and AI leads to success in the packaging sector

Packaging decisions have never mattered more.

Brands are under pressure to innovate faster, optimise costs and embrace AI, while creating packs that stand out at shelf and drive purchase. But in the race towards AI-powered research, one question remains: where can AI be trusted, and where does human expertise still make the difference?

Join packaging experts from PRS IN VIVO – Ipsos GmbH for a dynamic session exploring the powerful combination of Human Intelligence + Artificial Intelligence behind the packaging success of Tépone, a Spanish Ice Tea start-up.

We’ll explore:

• The 3-Second Rule™ & SPEED framework – how shoppers really engage with packaging at shelf, and what this means for pack performance.
• AI + Human Intelligence – how AI and packaging expertise work together to deliver faster, smarter and more reliable packaging decisions.
• The Tépone case study – how combining AI with senior pack expertise helped deliver a 350% increase in purchase rate.

Go beyond the data. Discover not just what shoppers choose, but why they choose it and what to do next. Join us live and make your brand Retail-Ready.

Das Webinar findet wird auf marktforschung.de gehostet und findet auf Englisch statt.