Poster sessions in room: Hall des Grands Echézeaux and the First Floor Foyer.
- Poster Session I Date: Monday, 12 September Time: 14:00-15:00
- Poster Session II Date: Tuesday, 13 September Time: 14:00-15:00
Dr. Nikolai Reynolds, Ipsos Marketing, Deutschland
Ipsos Encyclopedia - Usage & Attitude Surveys (U&A)
Definition: A usage and attitude (U&A) study involves research which aims to 'understand a market' and identify growth opportunities by answering questions on whom to target, with what and how. This fundamental type of study is useful for identifying the linkages among usage behaviours and opinions.
Ipsos Encyclopedia - System1/System2
Definition: System 1 and System 2 refer to dual process theory (DPT) a class of general theories of higher cognitive processing such as reasoning. There have been 12 different theories of DPT over the past 40 or so years and the distinction between different types of thinking has been around for well over 150 years. DPT is structured around the idea of two 'systems' (1 and 2) and proposes that two forms of processing contribute to decision-making and observed behaviour:
Ipsos Encyclopedia - Sensory Evaluation
Definition: In the market research world, the expression sensory testing is frequently misused to describe a product test where consumers are evaluating a product against sensory attributes. In other words a normal taste test, also called a product test. However in the scientific world, a sensory test is different from a consumer acceptance test. A better expression to use is Sensory Evaluation.
Ipsos Encyclopedia - Purchase Intentions
Definition: Purchase intent is one of the most long-standing and widely used measures in marketing research. Its use spans different types of research (new product testing, product testing, package testing, copy testing, ad touchpoint effectiveness, innovation and brand positioning, and loyalty).