Poster sessions in room: Hall des Grands Echézeaux and the First Floor Foyer.
- Poster Session I Date: Monday, 12 September Time: 14:00-15:00
- Poster Session II Date: Tuesday, 13 September Time: 14:00-15:00
Dr. Nikolai Reynolds, Ipsos Marketing, Deutschland
Ipsos stellt neue Lösung für die Erfassung des Path-to-Purchase im Omnichannel-Umfeld vor
Um die Strategie- und Ressourcenplanung im Bereich Shopper-Marketing zu unterstützen und Marken- oder Kategorie-Wachstum zu fördern, hat Ipsos LIFE Path entwickelt. Wachstum generieren Marken jedoch nur, wenn sie beim Kaufentscheidungsprozess zur rechten Zeit am richtigen Ort, mit der passenden Botschaft und einem geeigneten Angebot sind.
The New Faces of Gaming
If I ask you to picture a gamer, what do you see? Most people will imagine a man, in his 20s, using a games console or computer. It’s fair to say that the image exists for a reason – this ‘classic’ gaming demographic group is still a key chunk of the market and shows no sign of losing interest in the medium. However, gaming in 2016 is broad and complex; a ‘typical’ gamer may not exist.
Ipsos Encyclopedia - Usage & Attitude Surveys (U&A)
Definition: A usage and attitude (U&A) study involves research which aims to 'understand a market' and identify growth opportunities by answering questions on whom to target, with what and how. This fundamental type of study is useful for identifying the linkages among usage behaviours and opinions.
Ipsos Encyclopedia - System1/System2
Definition: System 1 and System 2 refer to dual process theory (DPT) a class of general theories of higher cognitive processing such as reasoning. There have been 12 different theories of DPT over the past 40 or so years and the distinction between different types of thinking has been around for well over 150 years. DPT is structured around the idea of two 'systems' (1 and 2) and proposes that two forms of processing contribute to decision-making and observed behaviour: