Gesundheitswesen


Gesundheitswesen Veröffentlichung

Global Obesity Study on Drivers for Weight Reduction Strategies

To assess factors determining the reaction of individuals to the threats of overweight and obesity and to examine the interdependencies between weight-reducing strategies.
Gesundheit Veröffentlichung

Oncology: The Disease, the Dynamics and the Difficulties of Global Marketing Research

The World Health Organisation estimates that the incidence of cancer could increase by 50% to 15 million cases by the year 2020. To put that into context, that is nearly the entire population of the Netherlands. Each and every one of us will likely be impacted by cancer in some way during our lifetime. Whether we experience the disease personally or know someone who has, cancer is a disease that we are all vaguely familiar with. Cancer was first discovered over 3,000 years ago and yet in some ways, it is as much a mystery today as it was then. While we have learned more about the causes and effective treatments, those who work in the oncology market are constantly faced with the challenges of this everchanging disease.