Multichannel

Effektive Multi-Touchpoint Kampagnen
Multichannel Veröffentlichung

Make your brand rock

Five tips to rock your communications using multi-touchpoint campaigns. It has never been tougher for brands to touch and move people. We all experience it. Globalisation has resulted in multiplying brands. With digitisation, more content is developed for more channels. New channels open every day - outdoors, in our pockets, even on our fridges - through smartphones, connected screens and the Internet of Things.
Multiscreen: Brand Connect
Multichannel Veröffentlichung

THE ATTENTION DEFICIT: MORE SCREENS, MORE CONTENT AND HOW BRANDS CAN CONNECT

YOUR CUSTOMERS ARE AMAZING. INSIDE THEIR HEADS IS THE MOST COMPLEX AND POWERFUL STRUCTURE IN THE KNOWN UNIVERSE, THE HUMAN BRAIN. IT’S A BUNDLE OF BIOLOGICAL WIRING SO VAST THAT IF EACH CONNECTION WAS LAID END TO END IT WOULD CIRCUMNAVIGATE THE EARTH TWICE OVER.
IF IT WAS A COMPUTER IT COULD STORE AROUND 2.5 PETABYTES (A MILLION GIGABYTES) OF DATA.
Screen Life 2014
Multichannel Veröffentlichung

Screen Life 2014 - Ergebnispräsentation zum 11. TV-Wirkungstag

Ipsos MediaCT hat in Zusammenarbeit mit Wirkstoff TV im März und April 2014 eine bundesweit repräsentative Untersuchung der aktuellen Fernseh- und Bewegtbild-Nutzung durchgeführt. Befragt wurden 1.500 Personen im Alter von 14 bis 65 Jahren.