Shopper

Dem Konsumenten auf der Spur – Ipsos Bayes Nets deckt die wahren Treiber und Zusammenhänge für die Nutzung von Produkten und Services auf.

As we have stated before, in any given category, many of the top products or services are quite similar in performance, or are certainly good enough. For this reason, it is very hard to differentiate based solely on product performance.