It is clear, that when it comes to connecting meaningfully with audiences on social media, there is still a lot to learn. At Ipsos we’ve been exploring how brands can maximise their impact in this space. Our starting point was in depth examination of the people who are getting it right in order to identify what we can learn from them.
Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom they have to innovate outside of bureaucratic structures. Some would argue that, beyond an ability to do good, corporations have a responsibility to do good.
This new Ipsos Views white paper written by our Global Reputation Centre explores the benefits of corporate sustainability or social responsibility programs have beyond being a responsible member of the global community.
Ipsos has done a research in 2016 to investigate the top emerging trends of China’s food & beverage consumption and consumer insights from 10 aspects, namely food safety, food health, organic food, package, globalisation, innovation, new channel, energy supplement, snacking and customisation.
Insight
This newsletter gathers the highlighted papers and reports of the month.
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
A major new Ipsos survey across 16 countries provides an insight into how major countries have reacted to Brexit, and what comes next for Britain and the EU. The survey, among online adults aged under 65 in in Belgium, France, Britain, Germany, Hungary, Italy, Poland, Spain, Sweden and seven non-European countries (Canada, US, Japan, Russia, India, Australia and South Africa) provides our first measure of international public opinion.
Global lubricant markets have seen a dramatic rebound since the global economic recession of 2008-2009. At that time, global demand dipped to its lowest point since the latter half of the 20th century, but has since surpasses its previous high mark set in 2007. One of the key drivers of this rebound can be attributed to Asia, where the developing economies of emerging markets are fueling the rising demand for lubricants.
Ipsos-PayPal study: Millennials in Asia Pacific are comfortable and confident when it comes to online and cross-border shopping. 65 percent of the millennials surveyed have purchased in a foreign currency, while 33 percent have bought from a website that was not in their native language.
Recently, Ipsos has conducted a survey among current car owners and potential buyers within 3 years in eight cities, including Beijing, Shanghai, Guangzhou, Hangzhou, Xi'an, Wuhan, Shenyang and Chengdu.
