Insight Hub

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  What Worries the World Survey

  India Shines as 3rd Most Upbeat Nation Globally in July 2025

  Overall, six in ten global citizens feel their country is headed in the wrong direction, with 23 out of 29 markets expressing pessimism about the future. Australia showed notably polarized public opinion, reflecting a divided national sentiment.

  14.08.25
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  Brands Publication

  Empathy: The New currency of Brand Connection

  In the evolving marketing landscape and the age of AI, empathy emerges as a unique human superpower and a critical business asset.

  13.08.25
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  Healthcare Publication

  Ipsos Update – August 2025

  Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  04.08.25
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  Mystery Shopping Publication

  The Lighthouse Effect: Guiding Shoppers To Their Treasure

  A guide to how Shoppers make purchase decisions at the moment of truth. Is it just the price, or brand loyalty, or other functional benefits that turn the needle when it comes to making the final selection?

  29.07.25
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  Artificial Intelligence Publication

  The AI Enigma: Where Enthusiasm Meets Uncertainty

  Ipsos’ AI monitor 2025 indicates mixed sentiments among Indians regarding Artificial Intelligence - while there is anticipation about AI's capabilities, there are also significant concerns, especially around trust and job security.

  29.07.25

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Social Media Publication

  Unleashing the Power of Social MISFITs

  Navigating India's Short-Form Video Advertising Landscape

  22.07.25
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  Digital Publication

  Connected TV – The Golden Bridge

  Exploring Connected TV's Potential for Brand Media Plans

  17.07.25
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  Ipsos Update Publication

  Ipsos Update – July 2025

  Populism, Pride, Personas … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  03.07.25
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  Television Publication

  What to Watch Next? The Labyrinth of OTT Content

  With rising preference for OTT content in India, the selection of what to watch is a multifaceted decision-making process, where the act of discovery is often part of the enjoyment. This article provides insights into the dynamics of content consumption in the burgeoning Indian OTT market.

  30.06.25
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  Demographic change Publication

  Is India Harnessing its Demographic Dividend?

  India, now the most populous nation globally, stands poised to benefit from its demographic dividend thanks to a youthful and expansive workforce. To capitalize on this demographic advantage, India must invest in education, healthcare, and skills development while addressing gender disparities and labor market reforms to truly unleash its economic potential.

  30.06.25
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  Generations Publication

  Dear Brands, Are You Silver Savvy?

  The article highlights the growing spending power of India's “Silvers,” urging brands to cater to their diverse needs and preferences.

  30.06.25