Insights Hub

All content

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  Ethnography Publication

  Ethnography: an Unfiltered View of Reality

  Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

  11.06.18
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  International Survey

  What Worries the World - May 2018

  New global poll finds four concerns top the world’s worry list: financial/political corruption, unemployment, poverty/social inequality and crime and violence.

  08.06.18
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  Market Research Survey

  Looking back on a successful What's New in Market Research 2018

  It was an afternoon full of inspiration, participation and conversation. With a plenary session and four rounds of power speeches the program couldn’t have been more packed. Even during breaks and drinks one could enjoy lively demonstrations of all kinds of new solutions that market research is offering us.

  07.06.18
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  Sports Survey

  Global Attitudes Towards the FIFA World Cup 2018 in Russia

  Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.

  07.06.18
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  Affluent Survey Survey

  Ipsos releases 23rd annual European Affluent Survey

  Survey spotlights ‘Affluencers’: Europe’s most affluent and influential consumers

  06.06.18

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

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  Economy Publication

  The Economic Pulse of the World - May 2018

  The average global economic assessment of national economies surveyed in 28 countries is remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.

  01.06.18
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  Ipsos Update Publication

  Ipsos Update - June 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.

  31.05.18
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  Sports Publication

  “Moodvertising” during the World Cup

  Why is the mood of the crowd so important? How can it influence the ROI of your advertising?

  30.05.18
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  Politieke Barometer Survey

  Politieke barometer week 22

  CDA en PVV stijgen licht, GroenLinks houdt winst vast

  30.05.18
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  Marketing Survey

  The future of voice assistants in the Netherlands

  Go to a random marketing, trendwatching or tech website and I guarantee you will come across the device that is going to change our shopping behavior, homes and lives in the near future: Voice assistants.

  25.05.18
• Public opinion Survey

  The Royal Wedding: Who's the Favorite Royal?

  A new Ipsos global survey examines perceptions around the Royal family and the upcoming Royal Wedding between Prince Harry and Meghan Markle.

  18.05.18