Insights Hub

All content

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  Society Survey

  Who are the world’s biggest wearable tech buyers?

  From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.

  16.04.18
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  Qualitative Publication

  Consumer DIP

  How do you ensure you have engaging marketers and how can you let them experience the daily life of their consumers?

  13.04.18
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  Government Survey

  Global Consumer Confidence Index Continues to Rise

  This month's global consumer confidence reaches 50.9

  12.04.18
• Media Measurement Publication

  These were the best scoring Super Bowl commercials according to neuromarketers

  A lot has already been said and written about the Super Bowl commercials. Which commercials scored well and which did not? This was often measured by asking questions to viewers. But we all know that what people say does not always correspond to what they think or feel. Neuromarketers took the test and equipped a theater full of football fans with neuro measuring equipment. This is how they recorded all emotional reactions felt while watching the Super Bowl. Surprisingly, not all commercials that were thought to score well did so. Read below what the 5 best scoring commercials were according to the results of the neuro research.

  06.04.18
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  Consumers Publication

  Purchase decisions in a busy, busy world: A behavioral science perspective

  The content of our memories and the ease with which these memories come to mind (salience) serve as heuristics that influence the choices we make.

  05.04.18

• Insights

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  Advertising Publication

  Viewability Matters

  What advertisers need to know about advertising viewability.

  05.04.18
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  Ipsos Update Publication

  Ipsos Update - April 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.

  03.04.18
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  Economy Publication

  The Economic Pulse of the World - March 2018

  The average global economic assessment of national economies surveyed in 28 countries is down one point this wave with 47% of global citizens rating their national economies as ‘good’.

  30.03.18
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  Public opinion Survey

  Most Global Consumers are Intrigued by the Idea of Self-Driving Cars

  Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.

  29.03.18
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  Polling Survey

  Our exit polls compared to the actual election results: how did we do?

  On March 21, 2018, elections in 335 municipalities in the Netherlands were held as well as a national consultative referendum on the Intelligence and Security Services Act. Ipsos conducted exit polls in six municipalities (Amsterdam, Rotterdam, Utrecht, Enschede, Weert and Emmen) and a nationwide exit poll for the referendum vote. Based on our exit polls, we gave an indication of the election results and turnout, which was subsequently broadcast by the NOS on national television.

  27.03.18
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  Brand Measurement Survey

  Reflections on Byron Sharp's 'How brands Grow'

  As you may know, today our country is enjoying the presence of one of the world's leading thinkers within marketing: Byron Sharp. (https://howbrandsgrowevent.nl/)
  His book 'How brands grow' inspired us to take a critical look at his ideas and to explore how we can use his philosophy to enhance our methods and solutions.
  

  22.03.18