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Global Trends 2025
Global Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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  • Ipsos Update Publication

    Ipsos Update - October 2021

    Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round up of research and analysis from Ipsos around the world.
  • Emerging risks: climate change and cyber risk top the list of public concerns

    AXA has released the eighth edition of its Future Risks Report. This global study measures and ranks the evolution of the perception of emerging risks as seen by a panel of risk management experts as well as by public opinion. More than 23,000 people were surveyed. This report is produced in partnership with Ipsos and the geopolitical analysis consultancy Eurasia Group.
  • Politieke barometer week 39

    Hoofdrolspelers in de formatie verliezen zetels
  • Insight Out: an Ipsos UU podcast

    Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
  • Exceeding customer expectations around data privacy will be key to marketers’ success, new studies find

    Two landmark studies – commissioned by Google in association with Ipsos and Boston Consulting Group (BCG) – have provided unique insights into the complex and contradictory attitudes customers have to privacy online, and the opportunities brands have to reconcile those tensions1. They have also shown how the most digitally mature marketers are best placed to respond to these shifting customer dynamics, being twice as likely to grow their market share over a 12-month period compared to less digitally mature marketers2.
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