Insights Hub

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  Ipsos Update Publication

  Ipsos Update - June 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.

  31.05.18
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  Sports Publication

  “Moodvertising” during the World Cup

  Why is the mood of the crowd so important? How can it influence the ROI of your advertising?

  30.05.18
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  Politieke Barometer Survey

  Politieke barometer week 22

  CDA en PVV stijgen licht, GroenLinks houdt winst vast

  30.05.18
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  Marketing Survey

  The future of voice assistants in the Netherlands

  Go to a random marketing, trendwatching or tech website and I guarantee you will come across the device that is going to change our shopping behavior, homes and lives in the near future: Voice assistants.

  25.05.18
• Public opinion Survey

  The Royal Wedding: Who's the Favorite Royal?

  A new Ipsos global survey examines perceptions around the Royal family and the upcoming Royal Wedding between Prince Harry and Meghan Markle.

  18.05.18

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

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• Public opinion Survey

  Most Global Consumers are Intrigued by the Idea of Self-Driving Cars

  Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.

  18.05.18
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  Data Security Survey

  Internet Security and Trust

  A CIGI-Ipsos global survey reports that majority (52%) says they’re more concerned about online privacy than they were a year ago. Around six in ten feel that social media (63%) and search engines (57%) have too much power.

  17.05.18
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  Trends & Prospective Publication

  What Worries the World in 2017?

  Every month across the year, our What Worries the World survey series has asked an online sample of over 18,000 citizens in 26 core countries about the biggest worries for their nation, presenting them with a list of 17 concerns ranging from crime and violence to childhood obesity.

  17.05.18
• Shopper Publication

  The evolution of shopper behavior

  Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.
  

  15.05.18
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  Consumers Survey

  Global Consumer Confidence Ticks Up To 50.7

  This May sees the Global Consumer Confidence Index rise by 0.4 points.

  11.05.18
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  Reputation Publication

  Unlocking the Value of Reputation

  The definitive link between corporate reputation and better business efficiency.

  07.05.18