Insights Hub

All content

• 

  Mystery Shopping Publication

  Mystery Shopping is not a mystery: this is how you use it effectively

  Published in Adformatie on 28 September 2018.

  17.10.18
• 

  Market Research Survey

  Ipsos acquires 4 global divisions of GfK Custom Business Research

  The acquired divisions are: Customer Experience; Experience Innovation; Health and Public Affairs

  11.10.18
• 

  Economy Survey

  What Worries the World - September 2018

  New global poll finds four concerns top the world’s worry list: Unemployment, poverty/social inequality, crime/violence and financial/political corruption.

  11.10.18
• 

  Healthcare Survey

  Ipsos Issues Index September 2018: Half see Brexit as the single biggest issue for Britain

  Half now see Brexit as the single biggest issue for the country – the highest score for any single issue since the economy in 2011

  03.10.18
• 

  Economy Publication

  Economic Pulse of the World - September 2018

  The average global economic assessment of national economies surveyed in 28 countries remains unchanged this wave with 46% of global citizens rating their national economies as ‘good’.

  01.10.18

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

  Subscribe

• 

  Ipsos Update Publication

  Ipsos Update - October 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.

  01.10.18
• 

  Key Influencers Survey

  Global Business Influencers 2018

  Global Business Influencers represent less than 1% of the population. But, taking into account their influence, spending power, and the corporate budgets they control, they are a disproportionately important audience for B2B marketers.

  27.09.18
• 

  Politieke Barometer Survey

  Politieke barometer week 39

  Winst voor de PVV, coalitie verliest opnieuw terrein

  26.09.18
• 

  Politics Survey

  Beyond Populism? Two Years After

  Two years on from Brexit and the election of Donald Trump, a major new Ipsos survey across 25 countries, revisits the topic of populism and ‘system is broken’ sentiment.

  26.09.18
• 

  Economy Survey

  Global Consumer Confidence Comes in at 50.5

  September sees a 0.1 point rise from June to 50.5.

  25.09.18
• 

  Neurosciences Publication

  Last Impressions Also Count

  How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.

  19.09.18