Insights Hub

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  Digital Publication

  The Behavioural Science of CPG: Disrupting the customer experience

  One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.

  30.11.18
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  Curation Publication

  Human Curation in an AI world

  Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
  

  29.11.18
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  Shopper Publication

  Black Friday: Shifting its Centre of Gravity

  Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?

  08.11.18
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  Ipsos Update Publication

  Ipsos Update - November 2018

  November’s edition of Ipsos Update includes two new editions of Flair on Brazil and Russia, our latest white paper on the future of mobility, features on healthcare and the media consumption of business executives, alongside the latest ‘nation brand’ rankings.

  01.11.18
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  Healthcare Publication

  Connected Health Trends 2018

  Connected Health: moving in the right direction.

  31.10.18

• Insights

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• Innovation Publication

  Three ways agile research will evolve to drive innovation

  94% of global executives are dissatisfied with the innovation performance of their organization.

  30.10.18
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  Digital Publication

  The Future of Mobility - Shared Mobility

  The third in The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.

  26.10.18
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  Customer Experience Publication

  This is how you achieve success with Mystery Shopping

  Published in Adformatie on 18 august 2018.

  17.10.18
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  Customer Experience Publication

  Blind spots in Mystery Shopping research

  Published in Adformatie on 21 September 2018.

  17.10.18
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  Mystery Shopping Publication

  Mystery Shopping is not a mystery: this is how you use it effectively

  Published in Adformatie on 28 September 2018.

  17.10.18
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  Economy Publication

  Economic Pulse of the World - September 2018

  The average global economic assessment of national economies surveyed in 28 countries remains unchanged this wave with 46% of global citizens rating their national economies as ‘good’.

  01.10.18