Insights Hub

All content

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  Insights Publication

  The Numbers Game: Measuring Audiences in the Data Age

  People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.

  25.06.18
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  Ethnography Publication

  Ethnography: an Unfiltered View of Reality

  Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

  11.06.18
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  Economy Publication

  The Economic Pulse of the World - May 2018

  The average global economic assessment of national economies surveyed in 28 countries is remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.

  01.06.18
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  Ipsos Update Publication

  Ipsos Update - June 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.

  31.05.18
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  Sports Publication

  “Moodvertising” during the World Cup

  Why is the mood of the crowd so important? How can it influence the ROI of your advertising?

  30.05.18

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

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  Trends & Prospective Publication

  What Worries the World in 2017?

  Every month across the year, our What Worries the World survey series has asked an online sample of over 18,000 citizens in 26 core countries about the biggest worries for their nation, presenting them with a list of 17 concerns ranging from crime and violence to childhood obesity.

  17.05.18
• Shopper Publication

  The evolution of shopper behavior

  Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.
  

  15.05.18
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  Reputation Publication

  Unlocking the Value of Reputation

  The definitive link between corporate reputation and better business efficiency.

  07.05.18
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  Ipsos Update Publication

  Ipsos Update - May 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. Mays’s edition includes new papers on viewability and modern partisanship, as well as global studies on ‘natural’ food, self-driving cars and societal divides.

  02.05.18
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  Ipsos Update Publication

  Ipsos Update - May 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. May’s edition includes new papers on viewability and modern partisanship, as well as global studies on ‘natural’ food, self-driving cars and societal divides.

  02.05.18
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  Economy Publication

  The Economic Pulse of the World - April 2018

  The average global economic assessment of national economies surveyed in 28 countries is remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.

  30.04.18