The Affluent
MediaCT investigates the Global Affluent, who they are and what makes them the most influential consumers.
Who are the world’s most affluent and influential consumers?
The Global Affluent represent those earning the highest incomes in the countries where they live. They do, of course, come in all shapes and sizes depending where they are. Their needs and their desires differ between countries and regions, yet in many areas converge too. One thing they do have in common wherever they are is an importance to the marketers of many products and services that is far greater than their numbers suggest. Ipsos MediaCT provides a global view of Affluent consumers, delivering media and consumer insights across 51 markets worldwide, spread over Europe, the Middle East, Africa, Asia Pacific, the USA and this year, for the first time, also for Latin America. Affluent Latin America 2013 includes Argentina, Brazil, and Mexico, and represents a universe of 4.8m people.
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