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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Be Distinctive Britain

Be Distinctive Britain

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  • The British are becoming more positive about the UK’s economy

    The Ipsos Global Advisor Economic Pulse for May 2018 shows that the public have become more positive about the economy over the last year
  • Marketing Publication

    The Power of Culture

    Cultural insight increasingly offers clues and explains behaviour in a way other forms of analysis can miss or overlook. Culture is everywhere - it shapes how we dress, how we vote and the way we view the world. Culture guides our behaviours, values and perceptions.
  • Sports Survey

    Global attitudes towards the World Cup 2018 in Russia

    The latest Ipsos Global Advisor survey was conducted in 27 countries around the world and explores the attitudes towards the FIFA World Cup 2018 in Russia among those aware of the upcoming tournament. The survey was conducted online among adults aged under 65.
  • Digital Publication

    Attention 2.0: Viewability with Brand Impact

    The often-forgotten secret of digital advertising is that it’s just advertising. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).
  • Karl Ashworth joins Ipsos's Social Research Institute

    Karl Ashworth joins the UK’s leading team of survey methodologists, as Head of Data Analytics at Ipsos Social Research Institute.
  • Ethnography Publication

    Rules for the perfect gift

    ‘Gifting’ is not a new concept in Marketing, but continues to be an important one. Whenever anyone gives a gift, they are expecting something in return - an appreciation perhaps, or a shared bonding moment. This is the principle of reciprocity