The Evolving Business Elite
The Business Elite are the most senior business executives in the world's largest companies. Using our Business Elite survey, Ipsos MediaCT investigates how their media consumption has been evolving.
They make business decisions worth billions of pounds. They travel internationally, turning left, not right, when they get on the plane. They can impulsively purchase an Audemars Piguet watch. They often own several homes. They are the world’s Business Elite. They can.
The Business Elite are the most senior business executives in the world’s largest companies. They are at the sharp end of the economic crisis, leading companies back into growth and profitability. They are avid consumers of media as they need to be aware of all the major political and economic developments that affect the fortunes of their own companies.
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