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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Politics Survey

    How People Use Tablets

    Two years after the launch of the first tablet Mary Fitzpatrick talks about who is using it and what it gets used for.
  • The Scarring of the British Shopper

    Research shows that the current turbulent economic times could be significantly altering the mindset of British shoppers, writes Dr Tim Denison of Ipsos Retail Performance.
  • Politics Survey

    Behaviour in Schools Research

    The results from the 2012 sweep of Behaviour in Schools research, commissioned by the Scottish Government
  • Politics Survey

    Ipsos September 2012 Issues Index

    Concern about the economy falls in line with an increase in economic optimism, according to our September Issues Index.
  • Politics Survey

    Use of data and statistics

    Here are some of the findings from Ipsos's Winter 2011 Survey of MPs.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Environment Survey

    Consumer First Panel for Ofgem - Wave 4

    In 2007, Ofgem launched its Consumer First initiative to ensure that it properly understands a broad range of consumer perspectives when making policy decisions. As part of Consumer First, it commissions primary research/engagement with consumers, interrogates and learns from research conducted by other organisations and looks to measure the impact of its activities on all consumers.
  • Politics Survey

    Labour increases its lead on healthcare and education

    Labour increases its lead on healthcare and education - but falls back as the best party on the economy says a new Ipsos poll.
  • Advertising Survey

    Think native and get creative

    In her latest blog, Ines Nadal, Research Manager at Ipsos ASI talks about 'native advertising' and how this new model goes beyond traditional display formats.
  • Politics Survey

    The impact of Universal Credit

    Research Director, Caroline Booth discusses our work with the Social Market Foundation and Iain Duncan Smith's new Universal Credit.
  • Politics Survey

    Labour seen as best party on looking after interest of women

    Labour have opened up a 22 point lead over the Conservatives as the best party to look after the interests of women, according to a new Ipsos poll.
  • Politics Survey

    And now for something completely...serious

    Tara Beard-Knowland, Director at Ipsos ASI discusses in Campaign how hard hitting ads for social issues are using emotion, to generate both cut through and response. But is there such a thing as 'too emotional'?