Insights Hub

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• Politics Survey

  Londoners are positive about the capital, but worry about jobs and homes

  A recently published Ipsos poll for London Councils sheds light on the perspectives of Londoners as the capital fast approaches the Olympic Games.

  18.07.12
• Politics Survey

  Ipsos Political Monitor July 2012

  The public view the Coalition as much less united than in 2011, according to the July Ipsos Political Monitor, and only 28% think it is dealing with the economic crisis effectively

  18.07.12
• Politics Survey

  Salmond remains the Scottish Yes campaign's biggest asset

  Research Director, Mark Diffley writes for the New Statesman discussing First Minister, Alex Salmond fortunes in the polls.

  17.07.12
• Politics Survey

  Green shoots of a red revival in Scotland

  In our latest opinion piece for Total Politics we discuss Scottish Labour's polling performance under new leader Johann Lamont and whether we should brace ourselves for a red recovery north of the border?

  17.07.12
• Sports Survey

  Fewer Europeans and only half of Brits are going on holiday this summer

  The proportion of Europeans planning to go away this summer is at record low (58%) with a smaller number of Britons (51%) says our latest research for Europ Assistance.

  17.07.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  Big (Data) is Beautiful

  In his newest blog for MediaWeek John Carroll talks about the rise of server data, what it is and what implications it might have on future research.

  17.07.12
• Public opinion Publication

  Lord Hodgson Charities Act Review

  General public research conducted by Ipsos's charities team to feed into the Lord Hodgson Charities Act Review

  16.07.12
• Public opinion Publication

  Work and the welfare system

  The research was commissioned to help DWP implement Universal Credit by providing detailed information on views and attitudes to work, internet use and budgeting skills among a representative sample of claimants who would be impacted by the transition to Universal Credit.

  13.07.12
• Politics Survey

  Making the most of the fuzzy front end

  When it comes to new product development it's important to take a strategic view of the fuzzy front end, write Joe Marshall and Annie Tokatlian, Ipsos Marketing in Brand Republic.

  13.07.12
• Consumers Publication

  Better Measurement for Stronger Brands

  When we combine market effects with attitudinal measures, we can build stronger brand relationships and more importantly, achieve a better business result.

  13.07.12
• Politics Survey

  Painting the town red, white - and green?

  Louise Brice discusses how leading brands are using outdoor advertising and painting the streets red, white & grey in a bid to cut through the noise.

  12.07.12