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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Be Distinctive Britain

Be Distinctive Britain

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  • Satisfaction with the Queen at record high

    Nine in ten British adults are satisfied with the way the Queen is doing her job according to the latest Ipsos poll for the Queen's Diamond Jubilee
  • Public Health Survey

    Public Perceptions of the NHS

    Since 2000, Ipsos has conducted a series of surveys about public perceptions of the NHS on behalf of the Department of Health. These are the findings of the Spring 2012 wave of the survey.
  • Politics Survey

    Everybody wants to be on TV?

    As Twitter enters the TV advertsing arena, Tara Beard-Knowland of Ipsos ASI asks in Campaign: have they chosen the right media for their target market?
  • Politics Survey

    Ipsos Political Monitor June 2012

    The Ipsos Political Monitor shows continued loss of public confidence in their economic outlook and in George Osborne as Chancellor.
  • Public opinion Publication

    Public Perceptions of the NHS and Social Care Survey

    Since 2000, Ipsos has conducted a series of surveys about public perceptions of the NHS and social care on behalf of the Department of Health. This report details the findings of the December 2011 wave of the survey.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Politics Survey

    I wouldn't put that in my mouth

    Jon Weeks of Ipsos Marketing looks at extreme examples of flavour innovation in Marketing magazine and asks - would you put this in your mouth?
  • Politics Survey

    The Winner Takes it All

    Data from Ipsos's mobile passive measurement study suggests the early (angry) bird gets the worm, writes Ipsos ASI's Louise Brice in MediaWeek.
  • Investors Survey

    One-size definitely does not fit all

    Brands need to understand the needs of consumers as individuals to beat the competition, writes Joe Marshall, Senior Director, Ipsos Marketing in Marketing magazine.
  • Immigration Survey

    Global @dvisor Survey reveals negative attitudes to immigration

    The Global @dvisor Survey examines public attitudes to immigration and finds that people everywhere see immigration increasing ...and they don't seem to like it..
  • Politics Survey

    Nostalgic for Summer

    Tara Beard-Knowland discusses how to best harness nostalgia in advertising, and how the Halford's ad, `The Trip', has inspired her husband to go camping (and drag her with him).
  • Public opinion Publication

    LGA's Aging Well Programme

    Ipsos completed a two-year evaluation of the Ageing Well programme. The programme was designed to provide sector-led support to assist local authorities in meeting the challenges associated with an ageing population. The programme provided a range of national and regional programme activity such as master classes and leadership academies, to more tailored `bespoke' support for those local authorities who required it.