Insights Hub

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• Investors Survey

  Storytelling... and re-telling

  In her latest Campaign blog, Tara Beard-Knowland says storytelling is a compelling way for brands to communicate.

  10.04.12
• Investors Survey

  The buck starts here

  Jonathan Weeks blogs in Marketing magazine on the role of CSR for manufacturers and retailers.

  10.04.12
• Politics Survey

  Branding Celebrities

  Tara Beard-Knowland looks at Usain Bolt's ads for Virgin and for Visa and at the potential pay-offs - and pitfalls - of celebrities in advertising.

  05.04.12
• Politics Survey

  Getting inspired

  In her latest Campaign blog, Tara Beard-Knowland of Ipsos ASI finds inspiration in the emotions expressed by our advertising research graduate candiates.

  03.04.12
• Consumers Publication

  The Youth of Today

  Researching younger age groups has never been easy. How can we continue to engage young people in market research?

  30.03.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  "Boris Island" or Heathrow 3rd runway?

  Londoners are split almost exactly in half in their support for expansion of London's airport capacity according to an Ipsos poll conducted for BBC London.

  27.03.12
• Employment Survey

  Stress in the workplace to rise, say 8 out of 10 in major pan-European opinion poll

  Job-related stress is a concern for the large majority of the European workforce according to new research carried out by Ipsos for the European Agency for Safety and Health at Work (EU-OSHA).

  26.03.12
• Market Research Publication

  [sp]innovation & the art of wheel reinvention

  How much of what we class as innovation is a product or service that is genuinely new and transformational? Or is innovation more a matter of identifying a marketable consumer need and generating effective 'spin'?

  23.03.12
• Politics Survey

  Economist/Ipsos March 2012 Issues Index

  Concern about petrol prices/fuel has risen by seven percentage points to 13%, the highest level in exactly a year, as pump prices reach a record high.

  22.03.12
• Consumers Survey

  Twitter Goes Mobile on its Birthday

  The most striking thing about the use of social media in 2012 is the normality of it for many: In the modern world people want information quickly and in an easily digestible format, and this helps to explain the growth in popularity of Twitter since its inception 6 years ago.

  21.03.12
• Survey

  Britons are more proud of their history, NHS and army than the Royal Family

  An Ipsos poll for Channel 4 looks at what makes people proud to be British and what our favourite food and drink is.

  21.03.12