Insights Hub

All content

• Consumer Behaviour Survey

  Female entrepreneurs online research

  In March 2012, Ipsos conducted research into the experiences and attitudes of self-employed women with a specific focus on how and why they decided to start their own business.

  26.04.12
• Politics Survey

  Cameron and Osborne's Double Dip in the Polls

  Bobby Duffy MD, Social Research Institute discusses in the Huffington Post the recent decline of David Cameron and George Osborne's poll ratings.

  25.04.12
• Housing Survey

  Halifax Housing Market Confidence Tracker

  The latest Housing Market Consumer Confidence survey by Ipsos for Halifax has found an upswing in expectations that UK property prices will be higher in 12 months time.

  25.04.12
• Politics Survey

  Event-led marketing - what are the opportunities?

  In Campaign magazine, Tara Beard-Knowland of Ipsos ASI says that while associating your advertising with an event - your own, someone else's or invented - can work, good advertising works regardless of what mechanism it's using.

  25.04.12
• Politics Survey

  Ipsos/Evening Standard Political Monitor April 2012

  Ipsos's April Political Monitor, carried out for the Evening Standard, shows the continuing fall-out from the Budget and a difficult few weeks for the government, and the Conservatives in particular.

  24.04.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  Investigating how both consumers and health professionals understand healthy eating messages

  The Food Standards Agency in Scotland commissioned Ipsos to undertake research to explore how consumers and health professionals understand healthy eating messages around starchy foods and foods high in fat and/or sugar.

  23.04.12
• Consumers Survey

  Reading between the lines

  Whilst declining circulations and readership for newspapers and magazines are widely and regularly reported, one in ten (9%) have viewed a newspaper or magazine via tablet, e-reader or app in the last 12 months.

  23.04.12
• Politics Survey

  Concern about unemployment - are we just getting warmed up?

  While unemployment itself seems to have stopped rising, polling shows that the public's level of concern about it just keeps rising says Jerry Latter in Total Politics.

  20.04.12
• Politics Survey

  The beating heart is a ticking timebomb

  In Marketing magazine, Jonathan Weeks of Ipsos Marketing looks at the contradictions consumers face in pursuit of a healthy lifestyle.

  20.04.12
• Environment Survey

  RenewableUK Wind Power

  In April 2012, Ipsos conducted research into public attitudes to wind power for Renewable UK / Hill and Knowlton Strategies.

  19.04.12
• Investors Survey

  Preliminary thematic findings report: London Youth Reducing Reoffending Programme

  Ipsos issues a response to the BBC article on Preliminary Thematic Findings Report on the London Youth Reducing Reoffending Programme.

  19.04.12