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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Most do not think the Conservative Party can run the country competently, and 4 in 10 dislike their policies

    57% do not think the Conservative Party can run the country competently according to the latest Ipsos Political Pulse.
  • Reputation Publication

    ESG Council Report 2023

    Established in 2023, the Ipsos ESG Council brings together senior level executives with responsibility for sustainability and the development of ESG best practice from some of the most respected corporations in the world.
  • Reputation Publication

    Building An Integrated ESG Strategy

    When it comes to creating an end-to-end strategic shift in the alignment of ESG with commercial objectives, business leaders have many considerations to take into account. How to ensure ESG feeds into the business planning and value creation process? Do the ESG commitments truly deliver on the ‘North Star’ that is corporate purpose. What are the expectations of stakeholders (both inside and outside the organisation), and how do you balance competing priorities and expectations? How do you ensure the goals you set are ambitious and impactful, and that your reporting addresses the needs of double materiality (financial and ESG data)?
  • Reputation Publication

    Doing Well by Doing Good: Resilience, Risk and the Reputation Value of ESG

    ESG creates opportunity, in particular, it helps to drive innovation. Its ‘sustainability lens’ forces businesses to think critically about the long-term value they create, and to identify new trends, business opportunities and partnerships. More broadly, ESG is an increasingly powerful tool to strengthen corporate reputations.
  • Reputation Publication

    The Future of ESG?

    In light of a recent backlash against ESG investing, we take a critical look at the ESG framework and explore its future relevance for CSOs and organisations.
  • Reputation Publication

    ESG – a time for leadership, focus and communication, but above all action

    Concluding from the latest Ipsos ESG Council report, it's increasingly clear ESG's role as an agent for positive change.